JRM In-house Digital Marketing is far from a passing trend. The value it is providing international brands across a range of sectors, is proving that in-housing is here to stay.
The exact benefits of in-housing marketing functions vary from market to market, and even business to business, but key areas of value that many organisations come back to are:
- Increased transparency
- Cost-saving
- Greater agility
- Greater control over brand messaging
Greater control over creativity
There are other benefits of in-house marketing too, such as higher ROI and increased creativity.
Exactly how in-housing is done varies. From hybrid models to fully-fledged digital teams. We suggest exploring what the options are and thinking about what would work best for your team.
The definition of JRM In-House Digital Marketing?
In broad terms, in-house is defined as any work that’s done within an organisation or business by its employees rather than by external people.
There is also no one-size-fits-all approach when it comes to in-housing. Every business must identify what competences are available internally and what functions are required to perform marketing efforts at the level they wish to.
With that in mind, our research identifies three main in-house models: The Hybrid, The Full Digital Competency and The Traditional set-up. However, as mentioned, there are many more variations of in-house models, each with different ways of working with external and internal resources.
